Those are statistics for people who have decided to buy a home, but what about home buying dreamers? You know, the people that periodically do house hunting without knowing when they will actually buy a home; all agents experience this. What do you do with and about them? Do you hope they will contact you when they are ready, or do you just forget them? One of the worst things an agent can do is forget them. If you forget them, they definitely will forget you, or at the very worst, start speaking negatively about you on social media. The best way to be remembered is to show them you care about their dreams. The following system can inexpensively show them you care, help them get prepared for buying or selling, PLUS keep your contact access right at their fingertips for years. Plus, do it all in a non-intrusive and rewarding way. ALWAYS REMEMBER THIS: Real Estate Dreamers Are Buyers Who Just Haven’t Committed Yet! However, they could help secure your future if you treat them with interest!
Agents who don’t have a way to stay in contact with serious shoppers, though they don’t commit to you at first, are agents who aren’t thinking or planning for the future. This also apply’s to home buying dreams, because dreamers may become buyers and sellers within a few months or a year. If they are spending time actually shopping, they feel the time and finances are close to being right.
Another thing to remember is these serious shoppers and dreamers may also have friends and family that might become serious shoppers in the near future (within 2 years). Would prefer they contact you, or another agent or broker? If you prefer they contact you or your agency, you need a system.
For the past 16 years, small businesses have increased their use of e-learning by 900%, making online learning the new normal (SmallBizTrends). 70% to 90% of all workplace learning happens informally, 2019 (Docebo). 87% of employees believe that it is essential to share knowledge socially, 2019 (Docebo).
We have repurposed elearning into an awesome new client retention and prospecting system that will help your business grow both now and the future. We have also added a new twist… We reward your clients and prospects for learning about buying and selling a home, and sharing what they learn. You and your agency become the hero, which equates to more present and future transactions.
On the backend it is complicated, but on the frontend it is fairly simple. You simply offer your clients , past and present, your prospects, or everyone you know, your “FREE Home Dream Rewards”. All you have to do is give them you system’s web address; we build the system for you, with your own domain name. This web address can also be posted on Facebook and other social media sites with the subject “FREE Home Dream Rewards”, this will get the ball rolling. If you or your agency advertise, adding the few words “FREE Home Dream Rewards” will attract more attention and responses, even if the words are in small print.
Once the prospect or client signs up, free of course, they select one of the 3 FREE Video eCourses. Or simply ask your prospect for their email address, and tell them you have special for them. Then you manually sign them up and contact them within a day or two to give them the site web address. This automatically gets the automated followup system and process going, by sending them emails letting them know each lesson and gifts are ready for them. Each of the video courses reward the students with different rewards for completing each course (rewards described below).
In the marketing world, this strategy is known as “Top Of Mind Marketing”. With the 3 courses (30 video lessons with text), the system automatically keeps you and your services in the minds of your prospects, possibly for weeks or even months, all without pressuring you or them. This is also called “Value Before Commitment”. Another added benefit is your prospects will tell their family and friends about the training who are “thinking or dreaming” about buying or selling a property sometime in the not so distant future; that’s future prospects for you, without extra effort or time from you.
Each lesson has 4 social media buttons before and after each lesson. At the end of each video and at the bottom of each lesson there is a message asking students to spent a few seconds sharing the free lesson and course with their friends and family. This semi-automatic referral system only takes each student (client-prospect) a few seconds to share a lesson. We include the social share images and text within each lesson as part of the setup. The following images are what will be shared in the newsfeeds of the 4 social platforms. Can you imagine the possible income potential of just one client or prospect sharing the images, with image embed links, being shared over the adoration of 30 video lessons! Every time a social viewer click on the image they are taken to your system. If they signup, they will also be sharing your social ads, which offer your “FREE Video eCourses” and rewards. This cycle could continue infinitely. A number of those course signups could end up becoming clients; after all, the courses are about buying and selling a home.
As a business owner, you probably recognize one fact… competition is fierce. It is not getting easier to do business and prosper unless you offer your customer something that no one else can. In other words, you must differentiate yourself from your competitors so when they think of buying the service or product that you offer, they think of you. Giveaway Incentives are one way of accomplishing that.
There are a variety of different types of incentive programs available, but no doubt you want to use the one that will be most effective for your business. One of the most effective incentive programs is to use travel vouchers, also known as travel certificates.
The Power & Pleasure of Travel
While there are many other incentive programs, such as merchandise giveaways or cash prizes, many people love to travel, which is why travel certificates make such great incentives. Although people enjoy cash giveaways, they tend to be quite expensive for businesses to fund, and products can be a difficult choice as well, since it is difficult to know what people really want. The great thing about using travel certificates is that almost everyone enjoys traveling, even if it just a few days getaway.
Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. (Incentive Travel Fact Book)
“Cash bonuses are necessary but travel is a higher perceived reward,” says Verizon’s Porterfield. Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
Travel has a universal appeal and high-perceived value.
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
As you look throughout the internet you will find hundreds of various gifts and incentives companies use to attract and incentivise prospects and customers, but we offer are incentives that have a much greater perceived value. Following are the certificates we offer; however, the certificates we feature in our “Home Dream Rewards System are the “$1000 Restaurant & Grocery Savings”, “7 Night Resort Getaways”, “Ultimate Cruise Getaways”, “Hotel Discount Clubs”, and the “3 Day Hotel Getaway” as the notifications signup gifts; however, you will have the opportunity to chose the incentives you want to use.
(Contact us for more details about our certificates. Usable certificates will be awarded when signed up for the demo.)
Our system is one of the most modern website platforms in operation today. It is constantly being updated as web development is advancing. Our platform is 100 percent mobile responsive, meaning it will instantly reconfigure to look good on all devices including mobile phones, iPads and computers. Our eCourse platform is the same way, and constantly being updated.
However, our system is more than a website and eCourse platform! It is also configured as a “Progressive Mobile App”. Why is this important? Because, as you may know, almost everyone has and are using mobile phones. Mobile phones give people quick easy access to almost everything, including real estate and real estate related products and services. Our system makes it extremely easy for your clients and prospects to add a mobile app icon to their mobile phone’s homescreen, regardless of what type or brand it is. Just like with other mobile apps, you will be able to send them instant notifications. We even give them a bonus gift just for subscribing to your notifications. It even has a feature to add an icon to desktop computers and laptops.
All of this means “No More Searching For You, This System, Or Even Your Listings” through Google or anything else! Even if they are prospects or home dreamers finally serious about buying or selling, they will have quick easy access to you and your business.
Each “Home Dream Rewards System” will include advance technology, plus client-prospect education and followup:
(NOTE: Please make sure to take at lease 1 lesson of the demo before contacting us for pricing. You will receive 1 lesson per day for 10 days total, you can take the other courses if you wish. All rewards certificates are usable, including the notifications signup gift.