The story behind how this Real Estate Agent discovered the “Posting” model.
This Real Estate Agent told me that they first stumbled onto this method when they were first getting started and were not sure what they were doing.
I’ll let them tell you all about it in their own words:
“Well it all started when I was trying to get my Facebook business page more active, but I knew I just couldn’t post the same old stuff that other Real Estate Agents were posting. I knew about Facebook marketing, but I really didn’t know where to begin. I wasn’t sure what I would post to our clients. I saw plenty of posts coming in from other businesses, but I didn’t want to be like them.”
“Then one day, I saw more of a cartoonish “meme” come in from a business we knew about and thought to ourselves that’s a good idea! It just had a more unique approach and I couldn’t wait to see the next one they were going to post.”
“I didn’t know exactly what I would create, but after some thought I came up with the content I post today. And low and behold within just a short amount of time the phone began to ring. It was a new client that had seen one of my posts from someone else who shared it.”
“Over the next week or so I continued to receive more inquiries. The person would say that they had recently seen one of my posts and that got them thinking about my business.”
The Real Estate Agent told me that this brought an additional 8 new clients that month and it averages between 5 and 10 new clients per month when he consistently posts on his Facebook business page. He went on to inform me that it was so effective for him that he had to hire someone to help him out with it because it was just too much to do it all himself, especially with all the additional business.
Whether you believe or know it, most of your prospects and leads WILL and DO search for you and your real estate business on Facebook for reviews, a glimpse of the type of person you are, and your professionalism; just like companies and corporations search on Facebook, and other social sites, to learn about new job applicants.
Did you know Facebook is 4th most used platform for internet searches, with over 2 billion searches per day? This is good to know; especially, for local offline businesses like real estate agencies and agents. Did you also know, Facebook ranks it’s search results by the consistency and recency of posts and engagements? Most real estate agents and agencies are not meeting either aspect; Consistency, Recency and Engagement.
When prospects and leads visit an agent’s Facebook business page and see that it hasn’t been posted on in days, weeks or months, those prospects and leads start to wonder how credible and committed that agent is to his or her business. This also causes them to wonder: “if that agent can’t keep his or her Facebook business page active, how committed will he or she be in helping me with my real estate needs?”
If there is doubt in your prospects and leads minds, they will move on to another agent or agency, without giving you a second thought. Most agents would be surprised at how many prospects and leads they lose because of this one reality. This problem, in the internet marketing world, is called: SOCIAL CREDIBILITY; especially on Facebook, which is still the #1 social site.
As stated earlier, Facebook ranks it’s search results by the consistency and recency of posts and engagements. Most realtors create, or had someone create, a Facebook business page to promote their services and properties on the #1 social site on the planet; therefore, it makes good practical business sense to manage your Facebook business page in a manner that increases your page’s local visibility on Facebook. So why don’t realtors post more good quality and appealing content more frequently, especially with such a limited number of your agency’s properties to help promote? The answer is simple: high-quality usable real estate related content is hard and time consuming to find, and then post regularly and consistently! Most social media marketing experts suggest posting at least 2 or 3 times per day in order to get the best results. Following is an affordable big part of the solution, even for new agents.